Keri_Drake_Bonfili

What motivates you?

Simply put, I work hard and play hard. Success is what drives my motivation to do more and expect more - out of life, the evolution of my career and the people around me. 

What does public relations mean to you?

Today it's all about reputation. How your audience feels about you at any given time can and should be influenced through careful and thoughtful interactions with brand champions (e.g. customers, employees, media, stockholders etc.).

How much has social media changed the landscape for brands?

Brand conversation now takes place around the clock. Monitoring and management of your brand's reputation must be a priority if that's a reputation you want to protect.


It takes many good deeds to build a good reputation, and only one bad one to lose it.

- Benjamin Franklin

Keri, IRL.