Simply put - we generate attention that translates into sales. Our work is a marriage of thoughtful digital strategy combined with amazing editorial relationships.
Charlotte, North Carolina
July 2015 - present
Results-driven public relations professional with more than 15 years experience in delivering high-impact digital content programming and client service. Programs include writing targeted to your specific audience and tailored earned/owned media outreach strategies tied to your organization's specific goals.
Vice President, Public Relations
Luquire George Andrews
Charlotte, North Carolina
May 2012 – July 2015
Led an integrated agency team focused on developing content strategy and dynamic public relations initiatives for the nation's largest family owned and operated retailer. Adept at developing audience-specific ideas that generate online conversation and revenue across the digital landscape. Brand amplification experience goes beyond retail and includes B2B, CPG, consumer, fashion, health care and QSR.
PR Management Supervisor
April 2008 – May 2012
Delivered high-impact digital and social media (content generation, community engagement, influencer outreach and analytics reporting) and traditional public relations programs for clients that included: Ashley Stewart, Bed, Bath & Beyond, Bob Evans, College Advantage 529, Elmer's Products, Honeybaked Ham, Krazy Glue, Stanley Steemer and X-ACTO.
2004 – March 2008
Cochran Group Inc.
2006 – 2008
The Longaberger Company
2003 – 2004
Marketing and Communications Manager
You Design It, Ltd.
2001 – 2002
ABC and CBS affiliates
1998 – 2001
Delivered news stories on location as a general assignment reporter and in studio as the station's weekend news anchor.
Loaves & Fishes
Board Member / Committee Volunteer
September 2012 – Present
As an adult and parent, it's my life's passion to do what I can to ensure families and children aren't hungry. This isn't just about sitting on a board to pad my resume with all the "right stuff" to impress you, this is life-saving work. Work that means something. To someone. Somewhere. As a person, I'm called to give back where it counts - in the community where I live. This crucial network of food pantries feeds thousands of Mecklenburg county residents every year and I'm grateful to serve this important organization.
Loaves & Fishes is a 501(c)(3) nonprofit, nondenominational organization, founded and operated by local religious congregations and community organizations. It grew out of an effort in 1975 at Holy Comforter Episcopal Church to respond to the growing hunger problem in Mecklenburg County North Carolina and continues to expand to meet that need.
October 2012 – 2015