What motivates you?

Simply put, hard work and results. Success is a motivator - in all aspects of life.

What does public relations mean to you?

While it’s great to get attention for your brand - public relations means much more than that. It’s about positively influencing the reputation and conversation around your brand and ultimately inspiring your audience(s) to take some sort of action.

How much has social media changed the landscape for brands?

The brand conversation occurs in three types of platforms: earned, owned and paid. Creating a thoughtful mix of activities that leverage these spaces is the only way your brand will realize continued success in today’s 24-hour news cycle. And you need to be prepared for any scenario.

It takes many good deeds to build a good reputation, and only one bad one to lose it.

- Benjamin Franklin