Omnichannel Strategy | The Wall Street Journal

Omnichannel Strategy | The Wall Street Journal

Retailers Bet on ‘Omnichannel’ Strategy to Fill Online Orders From Store Shelves

By: Shelly Banjo, Suzanne Kapner and Paul Ziobro

thewallstreetjournal.com

thewallstreetjournal.com

When June Adamski plucked three sets of Magna-Tiles from a bin in the back of a Target store in Minneapolis for delivery to a customer in Wisconsin, the discounter’s ordering system suggested a Size 439 box.

The first two sets of magnetic building toys fit just fine. But when she tried to pack the third, she realized the box was an inch or so too short.

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