All tagged Public Relations

Personal Brand Engagement in the Age of the Selfie |

I routinely have the opportunity to speak with aspiring public relations and marketing professionals and they all ask me about social media and its impact on their budding careers. While I'm not a fan of a "cookie cutter" approach to anything, I do believe there are some pretty clear guidelines that should be followed if one wants to be taken seriously in job interviews and after they're hired. Building and maintaining credibility is the cornerstone to managing your personal brand.

Top Notch Tuesday |

It's been nearly a month since I stepped out on my own to do what I do best, help others achieve their business goals. Today, and each Tuesday for the foreseeable future, I'm celebrating a person who's been instrumental in my career and personal success. While I may have lost contact with some of these influential people, I still think of them often and practice a great deal of what they taught me. Allow me to start at the beginning.