I routinely have the opportunity to speak with aspiring public relations and marketing professionals and they all ask me about social media and its impact on their budding careers. While I'm not a fan of a "cookie cutter" approach to anything, I do believe there are some pretty clear guidelines that should be followed if one wants to be taken seriously in job interviews and after they're hired. Building and maintaining credibility is the cornerstone to managing your personal brand.
Simply put - we generate attention that translates into visibility and sales. Our work is a marriage of thoughtful digital strategy combined with amazing editorial relationships.